THE
BANK OF NEW YORK
Survey
Report: The State of Small Business
 Following
its acquisition of National Community Bank in New Jersey (NCB),
The Bank of New York needed to show it would continue NCB's commitment
to small businesses in the Garden State.
In
1994, as business began responding to the renewed economy, we created
a program to take the pulse of small business owners. The Report
on the State of Small Businesses In New Jersey measured their optimism
about growth and hiring, and identified their primary financial
concerns.
During
a press conference, the Bank's president announced the survey results,
reaffirmed its support for small businesses, and introduced innovative
products and services for that sector. Coverage on television and
radio and in major dailies solidified the Bank's small business
leadership. Bank officers presented the survey results to small
business gatherings throughout the state, further cementing existing
relationships and launching new ones.
The
survey and press event were repeated in 1995, and were covered by
every major New Jersey daily. A representative of the State Department
of Commerce joined the Bank's president in bringing the Bank's message
to small businesses throughout the state.
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