NEUBERGER&BERMAN
MANAGEMENT
Online
College Financing
 Winner
of the 1997 CIPRA Award for financial services and USA Today's "Hot
Site" award, Neuberger&Berman
Management Inc.'s Web site was designed as part of a broader
effort to position the no-load mutual fund firm as a credible source
of information on two of the most important financial issues facing
adults today — saving for retirement and paying for a child's
college education. The site allows visitors to create customized
calculations in an interactive format they can really use.
The
Neuberger&Berman site stands out from other corporate home pages
because it goes beyond the self-promotional style of most web sites
and features information and interactive programs that people can
really use. Highlights include two interactive worksheets that allow
visitors to create customized calculations for planning retirement
and college. By providing these and other value-added features,
the site creates goodwill among visitors while delivering important
messages about Neuberger&Berman and the need for investing.
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