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TELECOMMUTE
AMERICA
Telecommute
America
Though
telecommuting has many obvious benefits to employers and employees
alike, many companies have been slow to accept it. In order to build
widespread acceptance quickly, credibly and powerfully, we worked
to create a first-of-a-kind public/private partnership called Telecommute
America — a coalition of AT&T and several agencies of the federal
government, such as the General Services Administration, the Dept.
of Energy and the Dept. of Transportation.
The
centerpiece of the campaign, Telecommute America Week in October,
provided dozens of opportunities for making news and getting "buy-in"
for telecommuting on both the national and local fronts. Roger Johnson,
Secretary of the General Services Administration, heralded in the
week at a Washington press briefing. At the same time, we convinced
scores of mayors and governors to declare Telecommute America Week
in cities and states throughout the country.
International
media coverage — NBC Nightly News, Good Morning America, CNN
Headline News and The Washington Post — brought telecommuting
to the forefront of the corporate agenda. In fact, a follow-up study
of Fortune 1000 executives showed a nearly 25 percent increase in
acceptance of telecommuting nationwide.
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